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Grand Central Growth was built to be the only agency that knows your install ticket, your seasonal rhythm, and your manufacturer co-op rules.
Spent a decade helping enterprise software companies grow. Started Grand Central Growth so outdoor lighting dealers can finally run the same playbook.
Three numbers that explain why this niche.
1–2 jobs a month covers our retainer. The math is forgiving in a way most home services aren't.
Outdoor lighting is one of the fastest-expanding home-improvement categories in the country.
We watched five generalist HVAC agencies try to bolt on outdoor lighting in 2025. None speak the language. None will.
Why I started this.
A decade scaling enterprise software.
For 10+ years I built and ran marketing for enterprise B2B software in the audit and risk space. The companies I helped were already large. They could afford the best CRM, the cleanest attribution, and the kind of automated follow-up that turns a quote into a booked job.
Meanwhile, small business operators ran on Yelp and gut feel.
The same playbook that the Fortune 500 used to print revenue cost too much for a $1–3M home services business to touch. Half their calls hit voicemail. Quotes went out with one follow-up email and then silence. They called that marketing because nobody had ever shown them anything else.
Between 2023 and 2026 the cost of those tools collapsed.
An AI receptionist that answers every call dropped from $5,000 a month to $200. Speed-to-lead SMS dropped from $1,000 to $80. Automated quote follow-up went from a six-figure SaaS deployment to a weekend project. The gap is no longer cost. The gap is that nobody is bringing the enterprise playbook down to operators where the unit economics actually pay for it.
That gap is the bet.
Grand Central Growth exists to close it, starting in one niche where the math is unambiguous: outdoor lighting. From there, adjacent home services. Then acquiring the kinds of businesses we serve.
Why outdoor lighting specifically.
Five reasons this niche wins. None of them are "I have a friend in the business."
Visual product.
Meta and Instagram are tuned for it. A 12-second dusk-reveal video outperforms a static photo ad 3-to-1.
Install economics that respect ad spend.
$5–15K ticket means CPLs of $40–80 still produce 1–2 month payback. Most contractor verticals can't run that math.
Year-round, not seasonal.
The category is repositioning from Christmas-only to a 12-month home-improvement purchase. Dealers buying customers in May pay roughly half of October's CPM.
Manufacturer-driven distribution.
Trimlight, Jellyfish, Gemstone, Everlights, and Oelo run dealer networks. That creates a co-op moat we can stack for clients no generalist agency knows exists.
Marketing-unsophisticated operators.
Most dealers spend $500–$2,000 a month on Yelp or a generic agency that pauses ads in January. The bar is low and the upside is large.
Five operating principles, in order of importance.
One niche, one playbook, until we own the category.
If your revenue is under $300K, we send you the cheat sheet and re-engage in 12 months.
Show the numbers. Always.
Reports lead with cost per lead, close rate, and revenue produced. Not opens, not clicks, not 'engagement.'
Productized retainers. Month-to-month.
Productized monthly tiers. Month-to-month. No annual lock-ins. No bespoke proposals. First 5 paying pilot clients: 30-day money-back guarantee on monthly management fees only. Does not apply to setup fees or ad spend.
Operator-built, not consultant-built.
Every SOP, dashboard, and creative test was built by someone who has run the campaigns themselves. We do not subcontract strategy to a junior team.
Hire ahead of growth.
By Day 60 of every client, no part of delivery depends on the founder personally. The same rule applies to how we run our own business.
A few things we will never sell you.
Courses, communities, masterminds.
We are not info-marketers. We do not have a $5K cohort or a private Slack you can pay to join.
Lead-rev-share or per-lead pricing.
Productized retainers only. Per-lead pricing punishes the operators with the best follow-up.
Generalist work for non-adjacent industries.
Med spas, restaurants, cleaning services, pool routes — not us. Specialization is the whole point.
What Grand Central Growth is building toward.
The agency is engine one. There are four more behind it.
Year 1–2: Own the outdoor lighting niche.
$80–100K MRR by May 2027. One or two signed manufacturer referral agreements. Daily content as the brand foundation.
Year 2–7: Acquire B2B services businesses.
Semi-absentee recurring-revenue operators. Bolt our growth and AI ops onto each. The first acquisition lands in Month 18–22.
Year 5–10: Holding company at scale.
Multi-business HoldCo, $5–10M+ operating income, a personal brand built on operating numbers and acquisition deal flow. Hormozi / Beshore / Wilkinson aesthetic, not the course-and-community model.
If you run an outdoor lighting business and we are a fit, here is what working with us looks like.
Week 1.
We pull your Meta history, GBP, call answer rate, and quote follow-up cadence. We send a Loom of exactly what we would change in your first 30 days. No commitment.
Weeks 2–3.
Paid ads launch. AI receptionist goes live. Speed-to-lead SMS and the 5-touch quote follow-up are wired into your CRM.
Month 2 onward.
We iterate creative weekly. We report on close rate, not opens. We compound. You install lights. Your phone stops being a bottleneck.
The free audit takes 20 minutes. If we are not a fit, we tell you what to fix yourself.
We pull your Meta, GBP, and call answer rate before the call starts. You get the audit either way.