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The marketing agency built only for outdoor lighting installers.
Year-round pipeline. AI receptionist. Quote follow-up wired together so jobs close before competitors call back.
Most outdoor lighting installers leak leads at five specific points.
Here is the audit we run on every dealer in their first week.
The 19-hour callback gap
A $9K lead waits 19 hours for a callback. They already called the next dealer.
The October-only Meta calendar
Ads run September to December at 2x the CPMs. Dark January to August.
The forgotten GBP profile
No photos in 47 days. Rank 8 on Maps. Map pack is half your inbound.
The quote-then-silence pattern
One follow-up email, then 30 days of nothing. 22% close rate becomes 38% with 5 touches.
The generalist agency
They cannot tell an RGBW controller from an RGB one. They assume your install ticket is $200.
Audit → Launch → Operate → Compound.
Four weeks to a year-round acquisition engine.
We pull your Meta history, GBP, call answer rate, and quote follow-up before we run a single ad.
Three creatives, three audiences, $50/day. Lookalikes seeded from your closed customers.
AI receptionist goes live. 100% answer rate, after-hours included.
We iterate creative weekly and optimize against close rate, not opens.
Paid acquisition, AI ops, and reporting — wired together as one system.
Paid Acquisition
- Meta + Google Ads up to $10K/mo spend
- Local Service Ads setup and management
- 12-month channel calendar
- Manufacturer co-op claims handled for you
AI Ops Layer
- AI receptionist (Avoca or Goodcall, white-labeled)
- Missed-call text-back, sub-60-second
- 5-touch quote follow-up (SMS + email)
- Automated review requests after every job
Reporting & CRM
- Monthly KPI dashboard (CPL, booking rate, close rate)
- Lead routing into your CRM
- GoHighLevel included if you do not have a CRM
- Google Business Profile optimization and weekly posts
All month-to-month. First 5 paying pilot clients: 30-day money-back guarantee on monthly management fees only. Does not apply to setup fees or ad spend.
A specialist beats a generalist on every metric that matters.
Central
Agency
Built by an operator who spent a decade running the enterprise growth playbook, then went looking for where it wasn't getting used.
The decade.
10+ years scaling marketing for enterprise B2B software. The growth and ops playbook printed revenue at the top of the market.
The gap.
$1-3M home services operators missed half their calls and sent one follow-up email after a quote. The tools they needed cost too much. Then between 2023 and 2026, that cost collapsed.
The bet.
Grand Central Growth brings the playbook down to the operators it was always supposed to reach. Outdoor lighting first, because the unit economics are unambiguous and no specialist agency dominates the category yet.
Honest answers to questions outdoor lighting dealers actually ask.
Free: The Spring Profit Cheat Sheet.
10 levers to add $40K-$80K to your April-July pipeline. One page. Save it to your phone.
Answer 4 quick questions and we'll personalize the cheat sheet to your manufacturer, revenue, and biggest bottleneck.
Get the free cheat sheetTakes 60 seconds. Free. No call required.
Ready to fill your install calendar year-round?
Free 20-minute audit. We pull your Meta, GBP, and call answer rate before the call.
No sales pitch. If we are not a fit, we tell you what to fix yourself.